Earning Trust: A Method for More Sales

Wish more people trusted your business? Looking for a content marketing model that helps establish trust? In this article, you’ll discover how to combine three kinds of content to earn and sustain a trusted relationship with today’s marketplace. Why Trust Matters for Marketing You can’t achieve anything as a brand, marketer, entrepreneur, or salesperson without […]

Brand Perception: What is it & How Do We Measure it

Wondering why perception is so important in marketing? This quote sums it up nicely: “Facts matter not at all. Perception is everything. It’s certainty.” – Stephen Colbert. You see, it doesn’t matter how good your product/service is, the value it offers, or the quality you provide. If consumers don’t perceive your brand the way you […]